WEBSITE LOCALIZATION

Press Play to make your content reach new frontiers

Website localization: what is it and why should you care?

Website localization is the process of adapting your website’s content to meet the linguistic, cultural, and functional needs of a specific target market. This involves more than just translating text; it includes modifying images, design elements, and even the overall user experience to resonate with local audiences. Effective localization ensures that your website feels native to users in different regions, enhancing engagement.

Why you need a human touch

Professional localization may not be cheap, so you may be thinking of skipping that step or cutting down expenses with machine translation. However, let me give you some reasons why saving some of the budget for a professional localization will be beneficial for your site:

Cultural relevance and sensitivity: Automated translations often miss cultural nuances and local sensitivities. Human translators understand the cultural context and can adapt your content to ensure it is relevant, respectful, and appealing to local audiences.
SEO localization: Optimizing your website for search engines in different languages requires more than direct translation. Human experts in SEO localization can identify the right keywords and phrases that local users are searching for, ensuring your website ranks high in search results and attracts the right traffic.
Quality assurance and user experience: Human translators and localization experts provide a level of quality assurance that machines cannot. They ensure that the localized content is not only accurate but also coherent and engaging, enhancing the overall user experience and building trust with your audience.

What Press Play has to offer

Comprehensive translation and adaptation

We provide expert translation of all website content, including text, images, and multimedia. Our team ensures that every element is accurately translated and culturally adapted, maintaining the integrity and intent of the original content.

Programming savviness

Website localization involves careful management of tags and variables. Thanks to my knowledge of Python, JavaScript and C++, you won't have to worry about your code breaking in the translation.

SEO localization

Our SEO localization services go beyond translation to optimize your website for local search engines. We research and implement the most effective keywords and phrases for your target market, helping your website achieve higher visibility and attract more visitors.

The process of game localization

Analysis & planning

During this step, the scope of the project is assessed and target market(s) identified. Resources like glossaries and termbases are ideally created at this step for better consistency, and a list of SEO ters is prepared.

Press Play offers a free consultation to discuss the nature of the project and how we can work together for the best possible quality.

Tell me about your project

TEP (Translation, Editing, Proofreading)

Finally, your website is ready for translation! Press Play is proficient in the most commonly used CAT tools to mantain consistency, no matter the size of your project.

Translate your website

LQA

Your website has been translated, and now it should be fully functional in Spanish. Right? The LQA step ensures that all all links lead where they should, all elements function correctly and look natural in the target language.

Order LQA